RenewBuy - Content Writer (2-3 yrs)

- We are seeking a skilled and creative Content Writer to craft compelling and impactful content that aligns with our brand's voice and objectives.

- This role is integral in shaping our presence across digital platforms, engaging our target audience, and driving organic growth in the insurtech space.

- If you are passionate about creating content that informs, inspires, and captivates, this is your opportunity to make a difference.

Key Responsibilities:

- Write high-quality blog posts, articles (long and short form), and website copy that reflects the brand's voice and engages the audience.

- Conduct thorough research on assigned topics to produce well-informed, accurate, and insightful content.

- Collaborate with the SEO team to incorporate basic keyword research and implement SEO best practices for enhanced visibility and lead generation.

- Create original, eye-catching headlines and engaging body content to captivate readers and drive shares.

- Prepare structured drafts and manage content within the content management system (CMS).

- Maintain a consistent style, tone, and visual alignment in all written materials to ensure coherence with the brand's identity.

Requirements:

- Experience: A minimum of 2 years of experience in content writing with a strong portfolio showcasing engaging and well-researched work.

- Basic understanding of keyword research, on-page SEO techniques, and content optimization strategies.

- Exceptional grammar, language skills, and an ability to produce clear, concise, and engaging content.

- Ability to conduct detailed research and translate complex topics into reader-friendly content.

- Meticulous attention to detail to ensure consistency in style and tone across all content.

- Experience in using content management systems for creating, formatting, and publishing content.

- A flair for crafting engaging and original content tailored to the audience's interests.

- Familiarity with the Insurance/BFSI sector or a willingness to learn and adapt content accordingly.

- A self-driven individual who takes initiative and contributes ideas for impactful content.

- Ability to tailor content style and tone to suit diverse formats and audience needs.

- Strong communication abilities to effectively work with cross-functional teams