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Refex Group
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Manager - Ash Sales
Refex Group
posted 20d ago
Flexible timing
Key skills for the job
Job Summary:
As the Manager for Ash Sales in Bangladesh, your role would involve identifying potential buyers and developing strategies to effectively market and sell ash products.
Key Responsibilities:
Market Research:
Identify Industries Using Ash:
- Focus on industries that commonly use ash, such as construction (for cement and concrete), agriculture (as a soil amendment), and energy production (for bioenergy).
Competitive Analysis:
- Research competitors to understand their customer base and identify potential gaps in the market.
Networking:
Industry Events and Conferences:
- Attend trade shows, seminars, and networking events to connect with potential buyers and establish industry contacts.
Trade Associations:
- Join local and regional trade associations related to construction, agriculture, and waste management to gain insights and access to potential customers.
Online Presence:
Digital Marketing:
- Utilize social media platforms, industry-specific forums, and websites to create awareness about ash products.
E-commerce Platforms:
- Explore e-commerce channels and marketplaces that cater to businesses needing ash products.
Direct Outreach:
Cold Calling and Email Campaigns:
- Contact potential buyers directly through phone calls or targeted email campaigns to introduce your products and value propositions.
Follow-Up:
- Consistent follow-up with leads can help nurture relationships and move prospects through the sales funnel.
Partnerships and Collaborations:
Collaborate with Distributors:
- Partner with distributors who already have established relationships with relevant industries.
Engage with Local Governments:
- Work with local government entities that may require ash for infrastructure projects or waste management solutions.
Customer Segmentation:
Identify Target Segments:
- Segment the market based on size, industry, and purchasing power to focus efforts on the most promising leads.
Tailor Solutions:
- Customize your sales pitch according to the specific needs and challenges of each segment or individual buyer.
Product Diversification:
Develop Unique Selling Propositions (USPs):
- Highlight the benefits of your ash products compared to competitors (e.g., quality, price, environmental benefits).
Offer Different Forms of Ash:
- Consider providing various grades or forms of ash (e.g., fly ash, bottom ash) to cater to diverse customer needs.
Desired Profile:
- Any graduate with 10 to 15 yrs of experience in ash sales.
- Excellent relationship with ash buyers like cement industry and other industries in Bangladesh.
- Should have good understanding of ash and its usage.
- Willing to travel.
- Should have good negotiation skills.
- Candidates based in Bangladesh can apply.
Employment Type: Full Time, Permanent
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