Group Chief Marketing Officer - FMCG/Retail (15-20 yrs)

The CMO owns the development and execution of the overall marketing strategy, brand management, and digital initiatives across all business units, ensuring alignment with business goals. They are accountable for managing the marketing budget, driving customer experience, and delivering measurable growth through innovation and market insights.

Duties & Responsibilities:

1. Market Research & Competitive Analysis:

- Conduct market research and customer analysis to identify short-term growth opportunities.

- Stay ahead of industry trends and competitor activities to inform long-term strategy and maintain market relevance.

2. Cross-Functional Collaboration:

- Work closely with sales, product development, and operational teams to align marketing initiatives with business goals.

- Ensure seamless collaboration across departments to execute integrated campaigns.

3. Budget Ownership & ROI Optimization:

- Manage and allocate the marketing budget, ensuring efficient use of resources for both immediate wins and sustainable long-term growth.

- Monitor and analyze marketing performance metrics to optimize ROI and make informed decisions.

4. Team Leadership & Development:

- Build, lead, and mentor a high-performance marketing team, focusing on developing internal talent for long-term success.

- Promote a culture of innovation, creativity, and customer-centric thinking within the team.

5. Customer Experience Ownership:

- Ensure that customer touchpoints deliver consistent, high-quality experiences in line with brand values.

- Develop long-term strategies for enhancing customer satisfaction, retention, and loyalty.

6. Public Relations & Corporate Communications:

- Oversee corporate communications, including media relations, public relations, and CSR initiatives.

- Manage long-term crisis communication strategies to protect and enhance the company's reputation.

- In-depth understanding of various sectors relevant to the conglomerate (e.g., consumer goods, retail, manufacturing, etc.).

- Strong analytical skills to interpret market data, measure campaign effectiveness, and drive data-informed decision-making.

- Expertise in digital marketing, brand management, and integrated marketing communications.

- Proficiency in budget management and financial analysis related to marketing ROI.

- Exceptional leadership and team management skills, with the ability to inspire and develop high-performing teams.

- Strong interpersonal skills for effective collaboration with internal and external stakeholders.

- Understanding of current marketing technologies and trends, including social media, SEO, and content marketing.