Lead and develop accurate product sales and profitability projections for portfolio evaluation, licensing/M&A activities and long-range planning using sound analytical assumptions and effective communication of rationale/methodology.
Identify, gather, and rigorously analyze information to generate a deeper understanding of the therapy area, product and its variants, pricing, brand life cycle management. Proactively and continuously assess the relevant marketplace and its dynamics, customers, and competitors.
Execute core forecasting activities for in-line and pipeline assets by overseeing the development, maintenance, and execution of advanced MS Excel-based forecasting models. Supports the identification of key risks and opportunities inherent in the forecast and proposes appropriate methodologies for addressing them.
Collects, analyses, and integrates data from multiple primary and secondary data sources (IQVIA NSP/NPA/DDD, forecast reports, payer coverage and claims data, etc.) to extract meaningful business insights and to inform forecast assumptions as well as marketing strategies.
Supports ad-hoc analytical support on various Business needs including product launch scenarios, market segmentation, Forecast/Demand projections, and the impact of channel/product mix updates.
Apply data storytelling to extract insights from data and present to commercial stakeholders in a clear, concise, and compelling manner.
When required, become involved in primary market research studies for ad-hoc projects. Deliver a clear set of recommendations from projects that maximize commercial impact.
Integrates primary research and secondary data with other market knowledge to draw inferences and conclusions.
Proactively manage flow of planned and ad hoc analytics requests, ensuring consistent quality.