We are seeking a creative and talented Content Writer/Marketer to join our dynamic team in Herndon, Virginia. The ideal candidate will be responsible for crafting compelling content that engages our audience while effectively promoting our SaaS solutions. As a key player in our content management team, you will develop content strategies that elevate our brand presence across multiple platforms. You should possess a strong understanding of Search Engine Optimization (SEO) to improve our organic reach and support our marketing goals. With a knack for storytelling combined with tech-savviness, you will help us create impactful marketing materials that resonate with our target market.
Responsibilities
Develop informative and engaging content for various platforms including websites, blogs, social media, and newsletters.
Implement SEO best practices in all content to enhance visibility and increase traffic.
Collaborate with the marketing team to execute content strategies aligned with company objectives.
Conduct thorough research on industry trends to create relevant content.
Edit and proofread content to ensure clarity, coherence, and adherence to brand guidelines.
Manage multiple projects simultaneously while meeting tight deadlines.
Utilize analytics tools to measure content performance and optimize future strategies.
Engage with our audience on social media platforms to foster community and brand loyalty.
Requirements
Bachelors degree in Marketing, Communications, English, or a related field preferred but not mandatory.
Proficiency in English with excellent writing, editing, and communication skills.
Experience in content writing and marketing for digital platforms; experience in SaaS is a plus.
Familiarity with SEO tools and techniques to optimize online content.
Strong editing skills and attention to detail.
Ability to adapt tone and style for various audiences and platforms.
Proficiency in social media management and content curation.
Self-motivated, organized, and able to work independently or as part of a team.