Quizizz - Group Product Marketing Manager (5-7 yrs)

- We are seeking a strategic and experienced Associate Director - Product Marketing Manager to lead our product marketing efforts.

- In this role, you will be responsible for shaping the go-to-market strategy, driving product adoption, and positioning our solutions in a competitive market.

- You will collaborate closely with cross-functional teams, including product management, sales, customer success, and creative, to ensure our products are effectively communicated and aligned with market demands.

What You'll Do:

- Develop product marketing strategies: Build and implement go-to-market strategies for product launches and ongoing feature releases.

- Market analysis and positioning: Conduct market research, competitive analysis, and customer insights to refine product positioning and messaging.

- Go-to-market planning: Lead product launch plans, working cross-functionally to align on goals, timelines, and deliverables.

- Customer personas and insights: Develop detailed customer personas, identifying their needs and pain points to create targeted messaging.

- Sales enablement: Partner with sales teams to create compelling sales collateral, presentations, and training materials that articulate the value of the product.

- Content development: Oversee the creation of engaging content, including blog posts, case studies, webinars, and white papers, to support marketing and lead generation efforts.

- Performance tracking and reporting: Analyze marketing campaign performance, adjust strategies as needed, and report key insights to stakeholders.

- Team leadership: Lead and mentor a team of product marketers, fostering a culture of collaboration and continuous improvement.

Who You Are:

- You have experience coaching, mentoring & managing teams

- You have a strong cross-functional influence in a similar organization.

- You are comfortable analyzing quantitative and qualitative data sets.

- You are excellent at conducting market research.

- You quickly turn research and analysis into an actionable plan you can test.

- You're ready to commit to our mission