We re looking for a Senior Content Writer(with Mutual fund industry experience) to research, write, proof - read, and publish on page & off page SEO friendly content. Job Responsibilities:
KPI Create the content roadmap and drive content asset creation across multiple digital touchpoints spanning across on page, off page and social to drive conversations to engage with users / prospects / customers. Results include increase in CTR%, increase in Avg, time spent on website and higher rankings on focus keywords. - Create and publish content and market the same with interesting hooks & narratives. - Curate SEO friendly long form content for on page & off page in the form of Blogs, Listicles, Infographics, Product Pages, Support Pages & Category Pages
Proofread, re-structure and edit articles by other content writers. Should be able to write well-thought-out, on-brand copy/stories/product articles/newsletters for a B2C audience.
To continuously monitor website traffic across pages and user engagement metrics
Performing content audits to assess how well existing content is performing. Performing content gap analyses to determine what type of content is missing and what is needed.
Manage the editorial calendar and ensure timely publication. Should anchor and grow social media presence through engaging content across channels Quora, Facebook, Instagram, LinkedIn, and Twitter
5+ years of Digital Content writing & Content Management experience in .
Sound knowledge of Content Management Systems (CMS), keyword research tools, social media platforms, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).
Qualifications:
Excellent writing skills with the ability to simplify complex financial information for a wide range of readers.
Keen attention to detail and a commitment to producing error-free content.
Familiarity with style guides and the ability to adapt writing style to meet specific guidelines.
Ability to meet deadlines and manage multiple writing projects simultaneously.
Proficiency in using research tools and databases to gather information and data.
A passion for staying up to date with the latest financial news and trends.