QualityKiosk Technologies - Manager - Marketing (4-5 yrs)

Position Overview:

We are seeking a creative, results-driven Marketing Manager to join our dynamic marketing team. The ideal candidate will have a strong understanding of marketing principles, excellent communication skills, and experience leading marketing campaigns across various channels. This role is responsible for overseeing the development and implementation of marketing strategies that promote our brand, products, and services, with the goal of driving customer acquisition and business growth.

Key Responsibilities:

Strategic Planning & Campaign Management:

- Develop and execute comprehensive marketing strategies that align with business goals.

- Lead and oversee multi-channel marketing campaigns (email, digital, social media, print, etc.

- Analyze and report on campaign performance, adjusting strategies for continuous improvement.

Brand Management:

- Ensure consistent brand messaging across all marketing materials and channels.

- Develop brand positioning and unique selling propositions (USPs).

Market Research & Analysis:

- Conduct market research to understand customer behavior, market trends, and competitors.

- Monitor industry trends and adjust marketing tactics to stay ahead of competitors.

Content Creation & Management:

- Collaborate with content creators to develop compelling content, including blog posts, videos, infographics, and promotional materials.

- Oversee the creation of marketing collateral, ensuring alignment with brand identity.

Lead Generation & Customer Acquisition:

- Develop and execute strategies to generate leads and convert them into loyal customers.

- Utilize data to drive decisions and optimize lead generation efforts.

Budget Management:

- Manage marketing budgets and ensure cost-effective strategies are being implemented.

- Track marketing spend and measure ROI of various campaigns and initiatives.

Collaboration with Sales & Product Teams:

- Work closely with the sales team to ensure alignment between marketing efforts and sales goals.

- Provide the product team with customer feedback, market insights, and competitive analysis.