Head - Marketing - Retail/eCommerce (8-12 yrs)

Job Summary:

As the Head of Marketing, you will be responsible for crafting and executing a comprehensive marketing strategy that drives brand awareness, customer engagement, and revenue growth. You will lead a team of passionate marketers and work closely with product development, sales, and creative teams to ensure our brand's message resonates across all channels.

Key Responsibilities:

1. Strategic Leadership:

- Develop and execute a comprehensive global marketing strategy aligned with the brand's vision and growth goals.

- Analyze market trends and competitive landscape to identify new opportunities and areas for growth.

- Lead cross-functional collaborations with product development, sales, and operations to ensure cohesive brand messaging and product launches.

2. Brand Development & Storytelling:

- Elevate brand identity, ensuring consistent messaging across all channels, from product packaging to digital content to differentiate our products in the competitive skincare market.

- Champion storytelling that connects deeply with consumers, emphasizing core values of authenticity, sustainability, and Ayurveda.

- Lead the creation of compelling campaigns that highlight the brand's luxury positioning while resonating with target audiences.

3. Digital & Social Media Marketing:

- Drive the brand's digital presence by crafting innovative social media strategies, influencer partnerships, and paid advertising campaigns.

- Oversee content creation for digital platforms (Instagram, YouTube, etc.) to engage with the luxury skincare community.

- Develop a CRM strategy to nurture relationships with customers through personalized content.

- Utilize data analytics to track performance across digital channels, optimizing campaigns for engagement, conversion, and brand loyalty.

4. Public Relations & Influencer Marketing:

- Establish and maintain relationships with key media outlets, beauty editors, and influencers to secure premium brand visibility and press coverage.

- Lead influencer and celebrity partnerships, ensuring brand alignment and maximizing product exposure across high-impact platforms.

- Execute successful PR strategies for product launches, events, and collaborations that enhance brand prestige

5. E-Commerce & Retail Marketing:

- Collaborate with the e-commerce team to optimize the customer journey on website, driving traffic and increasing online sales.

- Partner with retail partners and distributors to create in-store experiences, product placements, and promotional activities that reflect the luxury brand ethos.

- Monitor and analyze sales performance, customer behavior, and market feedback to fine-tune marketing strategies and improve customer retention.

6. Team Leadership:

- Build, mentor, and manage a high-performing marketing team, fostering creativity, accountability, and growth.

- Lead performance reviews, set clear goals, and provide ongoing support for team development and success.

- Cultivate a collaborative and innovative marketing culture that aligns with the brand's vision and mission

Education Qualification:

- Bachelor's degree in marketing, Business, Communications, or related field (MBA or similar advanced degree is a plus).

- Experience: Minimum of 8-10 years of marketing experience, with at least 5 years in a leadership role within luxury, skincare, or beauty brands.

- Expertise: Proven track record of driving brand growth in the luxury market, with experience in both digital and traditional marketing. Ability to thrive in a fast-paced, startup environment and adapt to changing market conditions.

- Leadership: Strong leadership, team management, and interpersonal skills.

- Creativity: Ability to think creatively and innovatively, with a deep understanding of the luxury beauty consumer.

- Analytical Skills: Proficiency in using data analytics to drive decisions, optimize campaigns, and enhance customer experiences.

- Communication: Exceptional verbal and written communication skills, with the ability to represent the brand externally and internally.

- Passion for skincare, beauty, and wellness.