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Senior Product Marketing Manager, Content Initiative
4-8 years
Bangalore / Bengaluru
1 vacancy
Senior Product Marketing Manager, Content Initiative
Pure Storage
posted 3mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
BE PART OF BUILDING THE FUTURE.
What do NASA and emerging space companies have in common with COVID vaccine RD teams or with Roblox and the Metaverse
The answer is data, -- all fast moving, fast growing industries rely on data for a competitive edge in their industries. And the most advanced companies are realizing the full data advantage by partnering with Pure Storage. Pure s vision is to redefine the storage experience and empower innovators by simplifying how people consume and interact with data. With 11,000+ customers including 58% of the Fortune 500, we ve only scratched the surface of our ambitions .
Pure is blazing trails and setting records:
- For ten straight years, Gartner has named Pure a leader in the Magic Quadrant
- Our customer-first culture and unwavering commitment to innovation have earned us a certified Net Promoter Score in the top 1% of B2B companies globally
- Industry analysts and press applaud Pure s leadership across these dimensions
- And, our 5,000+ employees are emboldened to make Pure a faster, stronger, smarter company as we go
If you, like us, say bring it on to exciting challenges that change the world, we have endless opportunities where you can make your mark.
SHOULD YOU ACCEPT THIS CHALLENGE
As a Product Marketing Manager with Content Marketing focus for Portworx, the Cloud Native Business Unit of Pure Storage, you are responsible for ideating and developing content to drive thought-leadership and pipeline for Portworx.
This position combines the innovativeness of a writer and editor with the practical focus of a project manager. You should be able to work with internal and external teams to suggest ideas for themes and stories, including SEO activities such as keyword strategy, content strategy and link building activities. The ideal candidate will have excellent organizational and writing skills. Responsibilities include planning and managing content development cycles; writing, editing and producing SEO-rich content, rich media and social content; and advising and making recommendations regarding strategies for engaging audiences through written and digital assets.
What will you do
- Understand our industry and broader marketing team s goals and recommend content angles and channels that will result in engagement across our marketing channels
- Work with editorial and marketing teams to drive SEO focus in content strategy and creation
- Develop content plans that includes deadline schedule, content outlines, and audience calls to action
- Support demand generation activities through a facilitated content pipeline
- Execute on plan by writing and/or assigning articles, video and/or social content; editing; managing review cycles; incorporating changes; reviewing staged content, proofreading, and authorizing content for publication.
- Copyedit content and maintain standards of voice, tone, and quality for various communications mediums
- Develop headlines, pull quotes, direct-mail copy, and other types of content as needed
- Manage editorial schedules for on-time delivery as needed
Your Qualifications
- Experience / background / understanding of Kubernetes/Containers/Data Management market and products is a definite plus
- Proven SEO experience and a track record of success growing organic search traffic and conversions
- Up-to-date with the latest trends and best practices in SEO and inbound marketing
- Independent work style, ability to plan and execute with minimal direction
- Outstanding written and verbal communication skills, including clear client communication, sharp editorial instincts, and copyediting proficiency
- The successful candidate will understand how to navigate diplomatically in complex environments, build consensus through influence rather than authority, and work collaboratively across teams
- Proven ability to follow and shape stories at various stages of development; keen judgment of unique angles and newsworthiness of editorial
- Project management skills; ability to meet deadlines and balance multiple project schedules
- Comfortable collaborating with others, thrive in a fast-paced environment, and enjoy a diversity of tasks and projects
BE YOU CORPORATE CLONES NEED NOT APPLY.
Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.
Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.
And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events.
PURE IS COMMITTED TO EQUALITY.
Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.
APPLICANT CANDIDATE PERSONAL INFORMATION PRIVACY NOTICE.
If youre wondering how or why Pure collects or uses information you provide, we invite you to check out our Applicant Candidate Personal Information Protection Notice.
DEEMED EXPORT LICENSE NOTICE.
Some positions may require a deemed export license for compliance with applicable laws and regulations. Please note: Pure does not currently sponsor deemed export license applications so we are unable to proceed with applicants requiring stated sponsorship.
Employment Type: Full Time, Permanent
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based on 30 employees
Flexible timing
Monday to Friday
No travel
Day Shift
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Pure Storage Bangalore / Bengaluru Office Location
Bangalore / Bengaluru, Karnataka Office
3rd Floor, Pure Storage India Pvt Ltd, 1 Sobha, Shanthala Nagar, Ashok Nagar, Bengaluru, Karnataka 560001
Bangalore / Bengaluru, Karnataka
560001
560001
Senior Product Marketing Manager, Content Initiative
4-8 Yrs
Bangalore / Bengaluru
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