AI Marketing Operations Specialist

Role & responsibilities : We are looking for a skilled data-driven marketing professional who leverages artificial intelligence technologies to optimize marketing campaigns, streamline processes, and drive efficiency by analyzing large datasets, automating tasks, and implementing AI-powered solutions across the marketing funnel.

AI Marketing Strategy Development: Collaborate with marketing teams to identify and define AI-driven marketing initiatives. Translate marketing objectives into actionable AI projects and initiatives. Develop and implement AI-powered workflows and processes to streamline marketing operations.

AI Liaisoning: Work closely with the AI development team to define Marketing AI project scope, timelines, and deliverables. Manage the implementation and integration of AI solutions into marketing campaigns. Monitor and evaluate the performance of AI-powered marketing initiatives and make necessary adjustments.

Prompt Engineering & Optimization: Develop and refine effective prompts for AI models used in marketing, such as content generation, ad copywriting, customer segmentation, and predictive analytics. Continuously optimize prompts to improve the quality and relevance of AI-generated outputs.

Data Analysis & Insights: Analyze marketing data and identify opportunities to leverage AI to gain deeper insights into customer behavior, market trends, and campaign performance. Utilize AI-powered data analysis tools to extract meaningful insights and inform marketing decision-making.

Training & Support: Train marketing team members on the use of AI tools and best practices for AIdriven marketing. Provide ongoing support and guidance to the marketing team on the effective utilization of AI. Stay Ahead of the Curve: Stay abreast of the latest advancements in AI and machine learning technologies and their applications in marketing. Research and evaluate new AI tools and technologies for potential use in marketing operations.

Preferred Candidate Profile

Bachelors degree in marketing, Computer Science, Business, or a related field. 2-4 years of experience in marketing operations, digital marketing, or a related field. Experience with prompt engineering and the development of effective prompts for AI models like ChatGpt e.t.c.

Proficiency in data analysis and visualization tools. Excellent communication, collaboration, and interpersonal skills.

Strong analytical and problem-solving skills.

Ability to learn new technologies quickly and adapt to changing requirements. Passion for AI and its potential to revolutionize marketing.

Bonus Points: Experience with CRM systems and marketing automation platforms.

Experience with Agile methodologies and project management tools