SEO Specialist

Eligibility

• Minimum 2 years of experience in SEO strategy and execution.
• Proven experience with SEO tools and platforms, including Google Analytics, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, and others.
• Strong understanding of search engine algorithms and ranking methods.
• Experience with HTML, CSS, and JavaScript is a plus.
• Knowledge of mobile optimization, schema markup, and website performance optimization.

What are we looking for?

• A strong sense of responsibility, accountability, and drive for results.
• Keen eye for content, technical, and design optimization.
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.

Responsibilities

• Develop a data-driven SEO strategy, including on-page and off-page tactics, to generate organic traffic, enhance search engine rankings, and establish Provakil as a top leader in the Legal-tech industry.
• Conduct in-depth keyword research to identify high-volume, relevant search terms and optimize content for target keywords.
• Leverage ASO & SEO tools and analytics platforms to monitor app/website performance and site stability, identify areas for improvement, and iterate on strategies for continual growth.
• Collaborate with the content and web development team to ensure content quality and alignment with SEO best practices.
• Identify and address technical SEO issues, optimise website content, meta tags, headers, and URLs, and ensure proper website structure for optimal search engine crawlability and user experience.
• Compile comprehensive reports covering audience behaviour, traffic trends, views, clicks, rankings, and other key metrics.
• Develop and execute a backlink strategy by building high-quality links from authoritative websites.
• Leverage social media platforms to generate SEO signals in alignment with marketing campaigns.
• Stay up-to-date with the latest SEO trends and best practices to continuously improve SEO tactics. Respond to major algorithm updates quickly, adapting strategy as necessary to mitigate any negative impacts.

Communicate complex SEO concepts and strategies clearly and persuasively, both in written and verbal formats.