Marketing - Digital Marketing Executive

- formulation of strategies to build a lasting digital connection with consumers

- Launching optimized online advertisements to increase company and brand awareness

- Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising

- Maintaining our social media presence across all digital channels

- Measuring and reporting on the performance of all digital marketing campaigns

- Should have experience/knowledge of lead generation management.

Responsibilities

- Manage all digital marketing channels (e.g. website, Google, emails, and social media) to ensure brand consistency

- Develop specific campaigns to create and maintain high levels of customer interaction

- Manage and improve online content, considering SEO and Google Analytics

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display, Search advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)