Assist in the planning, execution, and optimization of online marketing campaigns across various channels including Google Ads, Facebook Ads, and other digital advertising platforms.
Monitor and analyze campaign performance data to identify trends and insights, and make data-driven recommendations for improvement.
Conduct keyword research and competitor analysis to inform campaign strategy. Collaborate with the content and design teams to create engaging ad copies, graphics, and landing pages that align with campaign objectives.
Perform A/B testing to evaluate and optimize campaign elements such as ad copies, headlines, and landing pages.
Track and report on key performance metrics, providing regular updates to senior management.
Stay up-to-date with industry trends, best practices, and emerging digital marketing technologies.