Manager Market Research and Lead Generation

Role & responsibilities

Key Responsibilities:

1. Strategic Planning:
    - Develop and implement a comprehensive strategy for market research and lead generation aligned with organizational goals.
    - Identify key market opportunities and trends to support business growth.

2. Market Research:
    - Conduct in-depth market analysis to identify target industries, customer segments, and competitive landscape.
    - Oversee the collection, analysis, and interpretation of market data to inform decision-making.
    - Prepare detailed reports and presentations with actionable insights for stakeholders.

3. Lead Generation:
    - Design and execute lead generation campaigns across multiple channels (digital, email, social media, events, etc.).
    - Develop and maintain a robust lead pipeline to meet sales targets and business objectives.
    - Optimize lead qualification processes to ensure high-quality prospects.

4. Team Leadership:
    - Lead, mentor, and manage the Market Research and Lead Generation team.
    - Assign tasks, monitor performance, and provide ongoing training and professional development.
    - Foster a collaborative and innovative work environment.

5. Collaboration:
    - Work closely with the Digital Marketing, and Product Development teams to align efforts and maximize impact.
    - Provide market intelligence and lead insights to support sales strategies and marketing campaigns.

6. Technology and Tools:
    - Implement and manage advanced tools and technologies for market research and lead generation (e.g., ChatGPT, CRM, data analytics platforms).
    - Stay updated on industry advancements to ensure the department utilizes best practices and cutting-edge solutions.

7. Metrics and Reporting:
    - Define KPIs for market research and lead generation activities.
    - Regularly monitor performance and prepare reports for senior management.
    - Continuously refine processes to improve ROI and efficiency.

Preferred candidate profile

Perks and benefits