Digital Marketing Professional

PPC,Google Adwords,SEO Marketing

Responsibilities:

PPC Advertising:
Conduct keyword research and competitor analysis to identify high-performing PPC opportunities.
Create and manage PPC campaigns across various platforms (e.g., Google Ads, Bing Ads).
Develop compelling ad copy and landing pages to optimize click-through rates (CTR) and conversions.
Monitor campaign performance, analyze data, and make adjustments to optimize results.
Stay up-to-date on the latest PPC trends and best practices.
Search Engine Optimization (SEO):
Conduct on-page and off-page SEO audits to identify website optimization opportunities.
Implement SEO best practices to improve website ranking in search engine results pages (SERPs).
Generate high-quality content that is informative and targeted towards relevant keywords.
Build backlinks to the website from high-authority domains.
Track and analyze website traffic and SEO performance metrics.
Digital Marketing Strategy:
Collaborate with other marketing team members to develop and implement a cohesive digital marketing strategy.
Stay informed about current digital marketing trends and technologies.
Track and report on the overall performance of digital marketing campaigns.