- Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
- Working cross-departmentally to align campaign strategies and goals across the organization
- Providing ongoing actionable insights into campaign performance to relevant stakeholders
- Defining, measuring, and evaluating relevant paid media KPIs.
- Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
- Launch and Overseeing Paid campaigns and side-by-side optimize various PPC campaigns side
- Conducting in-depth keyword and website research, ad grouping, and audience targeting
- Maintaining knowledge of industry best practices and new technologies materials.
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Produce date-right reports to the management
- Maintain partnerships with PPC ad platforms and vendors
- Keep updated with the latest trends in the paid marketing ecosystem and adapt to Xylem s Digital approach.
Educational Qualification BSc/BA, BBA, Masters in Marketing, Digital Media, or a related field. AdWords and other certifications are Mandatory.
Employment Type: Full Time, Permanent
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