Portronics - Product Manager (4-7 yrs)

As a Product Manager for the Electronics Gadjets , specializing in Speakers , Headsets, laptop assessories , mobile assessories , cables, chargers, and power banks, your responsibilities would encompass a variety of tasks aimed at developing and managing products tailored to meet consumer needs in this niche market.

Here's a comprehensive job description:.

Job Title: Product Manager.

Overview:.

- As a Product Manager , you will be responsible for overseeing the entire lifecycle of products such asSpeakers , Headsets, laptop assessories , mobile assessories , cables, chargers, and power banks,.

- Your role will involve market analysis, product development, pricing strategies, and marketing campaigns to ensure the success and profitability of the product line.

Responsibilities:.

Market Research and Analysis:.

- Conduct market research to identify trends, customer preferences, and competitor offerings in the mobile accessories space.

- Analyze market data to identify opportunities for product innovation and differentiation.

- Stay updated on technological advancements and industry developments relevant to mobile accessories.

Product Development:.

- Collaborate with cross-functional teams including design, engineering, and manufacturing to develop new products or enhance existing ones.

- Define product specifications based on market research and customer feedback.

-Manage the product development process from ideation to launch, ensuring timely delivery and adherence to quality standards.

Product Strategy:.

- Develop a comprehensive product strategy aligned with business objectives and market demand.

- Determine pricing strategies based on cost analysis, competitive positioning, and value proposition.

- Identify target market segments and develop tailored marketing strategies to reach them effectively.

Product Launch and Marketing:.

- Plan and execute product launch activities, including marketing campaigns, promotions, and PR initiatives.

- Collaborate with the marketing team to create compelling product messaging and assets.

- Monitor product performance post-launch and implement strategies to optimize sales and market share.

Cross-functional Collaboration:.

- Work closely with sales teams to understand customer requirements and gather feedback on product performance.

- Collaborate with supply chain and logistics teams to ensure adequate inventory levels and timely delivery of products.

- Provide product training and support to internal teams as needed.

Performance Tracking and Analysis:.

- Establish key performance indicators (KPIs) to measure the success of product initiatives.

- Analyze sales data, customer feedback, and market trends to identify areas for improvement and inform future product decisions.

- Prepare regular reports and presentations for senior management, highlighting product performance and actionable insights.

Qualifications:. Bachelor's degree in Business, Marketing, Engineering, or related field.

- MBA preferred.

- Proven experience in product management, preferably in the consumer electronics or mobile accessories industry.

- Strong analytical skills with the ability to interpret market data and make data-driven decisions.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.

- Strategic thinking and problem-solving abilities.

- Project management skills with the ability to prioritize tasks and meet deadlines.

- Knowledge of product development processes and principles.

- Familiarity with mobile technology trends and consumer behavior.