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6 Populux HR Jobs

Marker Research Expert - Consumer Insights (10-12 yrs)

10-12 years

Marker Research Expert - Consumer Insights (10-12 yrs)

Populux HR

posted 5d ago

Job Role Insights

Flexible timing

Job Description

Job Overview:

- We are looking for a highly skilled Marketing Research Expert to lead customer research initiatives across all retail channels, including television and digital

- Reporting to the Director with a dotted line to the Chief Marketing Officer of the group, you will conduct high-level qualitative and quantitative research, including consumer trends, brand and ad concept testing, product testing, and customer satisfaction measurement.

- You will collaborate with cross-functional global teams to deliver insights that drive business decisions.

Key Responsibilities:

- Lead customer research projects from inception to completion, focusing on consumer trends, TV and digital experiences, and customer satisfaction.

- Design and conduct primary research studies, including online surveys (Qualtrics), focus groups, and interviews.

- Manage and optimize the Customer Satisfaction (CSAT) and Voice of Customer (VoC) programs.

- Collaborate with external partners (e. , Qualtrics, Hanover Research) to manage costs and align with business objectives.


- Identify new research opportunities and drive innovation in customer insights.

- Work closely with cross-functional global teams (product, marketing, leadership) to deliver actionable insights.

Required Qualifications & Experience:

- PhD, Masters degree in Statistics, Market Research, or a related field.

- 10 years of experience in marketing research or customer insights, ideally in jewelry or consumer goods retail.

- Expertise in R and Python for data analysis and visualization.

- Strong experience managing customer satisfaction and VoC programs.

- Proven leadership skills and the ability to work cross-functionally.

- Excellent written and verbal communication skills.

Desired Skills:

- Proficiency with Qualtrics and familiarity with other data tools (Power BI, SPSS, Tableau).

- Ability to work independently in a remote setting.

- Experience mentoring or leading junior team members.

Perks and Benefits:

- Flexible remote working environment.

- Opportunity to lead high-impact research projects.

- Competitive compensation and benefits package


Functional Areas: Other

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Free Transport
Child care
Gymnasium
Cafeteria
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