Head - Marketing - FMCG (15-25 yrs)

Populux HR is hiring for Head Marketing -Bengaluru- for a reputed FMCG brand.

Roles & Responsibilities:

Must have:

1. Develop and implement comprehensive ATL strategies, including TV campaigns, outdoor media, and digital marketing, to strengthen brand presence.

2. Collaborate with creative and media agencies to ensure consistent and impactful brand messaging across all marketing channels.

3. Lead national marketing campaigns focused on enhancing brand awareness and achieving key marketing objectives.

4. Oversee and manage field marketing activities such as in-store activations, consumer promotions, and product sampling programs to engage customers at the ground level.

5. Build and maintain strong relationships with distributors, retail partners, and vendors to ensure effective execution of field-level marketing initiatives.

6. Take full responsibility for the marketing department's Profit & Loss, ensuring that marketing investments drive profitable growth.

7. Monitor and assess the performance of marketing campaigns, ensuring a strong ROI on marketing spend and making adjustments when needed.

8. Work collaboratively with finance and sales teams to align marketing budgets and expenditures with overall business goals.

9. Lead consumer research initiatives to gather insights into market trends, consumer behavior, and competitor activities to inform marketing strategies.

10. Coordinate with product development teams to ensure that new product launches are supported with integrated marketing efforts across channels.

11. Plan and execute creative marketing initiatives that drive consumer demand, expand market share, and enhance brand loyalty.

12. Lead, mentor, and develop the marketing team, ensuring alignment with strategic business goals and fostering a culture of high performance.

13. Provide ongoing feedback and development opportunities to team members to ensure professional growth and skill enhancement.

Good-to-Have:

1. Managing large-scale, cross-functional marketing projects involving collaboration with multiple internal and external stakeholders.

2. Executing successful brand partnerships and collaborations that enhance brand visibility and market positioning.

3. Familiarity with evolving digital marketing trends and the ability to seamlessly integrate them into traditional ATL and field marketing strategies.

4. Launching and promoting innovative products within highly competitive markets, demonstrating creative approaches to market penetration.

5. Strong adaptability to adjust marketing strategies based on changing consumer preferences and evolving market dynamics.

6. Advanced analytical skills to derive actionable insights from data, using these insights to continuously improve and refine marketing campaigns.

7. Working on national or multi-regional marketing campaigns with a deep understanding of regional consumer behaviors.

8. Sustainability and Corporate Social Responsibility (CSR) initiatives, ensuring alignment with consumer expectations and brand values.

9. Building effective brand loyalty programs that foster long-term customer engagement and advocacy.

Key Skills Required:

1. Strong strategic thinking to develop and execute ATL and field marketing strategies.

2. Proven leadership to manage and mentor a high-performing marketing team.

3. Expertise in brand management, field activations, and coordinating new product launches.

4. Financial acumen with experience in P&L management and ensuring high ROI on campaigns.

5. Strong analytical skills for tracking campaign performance and deriving actionable insights.

6. Proficiency in market research, consumer insights, and managing vendor relationships.

7. Knowledge of digital marketing trends and tools to integrate with traditional marketing efforts.

CTC Offered : INR 40.00 to 50.00 LPA (as per current CTC)

Work Location: Bengaluru