Team Leadership: Provide guidance, mentorship, and leadership to a team of copywriters, helping them develop their skills and meet project goals
Content Strategy: Develop and execute content strategies that align with the organization's marketing and advertising objectives
Content Creation: Write and edit high-quality copy for a wide range of materials, including advertisements, product descriptions, social media content, and website copy
Creative Direction: Collaborate with the creative team to guide the visual and conceptual aspects of content, ensuring a consistent and effective message
Project Management: Manage workloads, deadlines, and project priorities for the copywriting team, ensuring projects are completed on time and within budget
Content Review: Review and provide feedback on the work of copywriters, helping to maintain quality and consistency
Content Optimization: Optimize content for search engines (SEO) and adapt it for different platforms and audiences