Performance Marketing Manager

About Us
We are a fast-growing D2C brand, scaling quickly in the digital landscape. We focus on providing modern Ayurvedic solutions and are looking for a data-driven, performance-focused marketer to help us drive exponential growth through effective digital strategies.

Job Overview
We are seeking a Performance Markete with a solid track record in executing and scaling digital marketing campaigns across various channels. The ideal candidate will have 4-5 years of hands-on experience in managing performance marketing strategies, with a proven ability to optimize campaigns for growth. A background in the D2C industry will be a strong advantage.

Key Responsibilities
Campaign Management: Develop, implement, and optimize performance marketing campaigns across multiple digital platforms, including Google Ads, Facebook, Instagram, YouTube, etc.
Scaling: Identify opportunities to scale campaigns, ensuring a high return on ad spend (ROAS) while driving growth.
Analytics & Optimization: Use advanced analytics to track, analyze, and report campaign performance. Continuously refine strategies based on data insights to improve key metrics such as CPA, CPC, ROAS, and LTV.

Channel Diversification: Explore and implement new performance channels to reach wider audiences.

Customer Acquisition: Develop customer acquisition strategies for high-conversion landing pages, A/B testing, and personalization initiatives.
Budget Management: Allocate and optimize budgets across channels for maximum efficiency and impact.
Collaboration: Work closely with content, creative, and product teams to align marketing strategies with overall brand goals.

Competitor Analysis: Stay up-to-date with industry trends and competitors, continually optimizing strategies to stay ahead.

Qualifications:
4-5 years of experience in performance marketing or a related field, with a strong focus on digital marketing campaigns.

D2C experience is a significant advantage.
Proven ability to scale up digital campaigns and manage large marketing budgets.
In-depth knowledge of key advertising platforms (Google, Facebook, etc.) and tools such as Google Analytics, SEMrush, or other relevant performance tracking software.

Strong analytical mindset with a focus on data-driven decision-making.
Excellent communication and project management skills.
Familiarity with funnel optimization, retargeting strategies, and conversion rate optimization.