Pine Labs - Product Marketing Manager (5-10 yrs)

Key Responsibilities:

Go-to-Market Strategy:

- Develop and lead the go-to-market strategy for new product launches, including defining target audiences, positioning, messaging, and pricing strategies. Ensure alignment with company goals and sales objectives.

Product Positioning and Messaging:

- Create clear, compelling, and differentiated product messaging that resonates with key audiences.

- Ensure the communication of product value propositions is consistent across all channels and is comprehensive.

Market Research and Competitive Analysis:

- Conduct in-depth market research to understand customer needs, market trends, and competitive landscapes. Translate these insights into product opportunities and marketing strategies.

Sales Enablement:

- Collaborate with the sales team to develop training, presentations, product demos, and collaterals that help communicate product value to customers.

- Equip the sales team with the necessary tools and materials to effectively position and sell the products.

Customer Insights and Feedback:

- Continuously gather feedback from customers, sales teams, and market data to improve product positioning and influence product development.

- Use this data to enhance marketing efforts and inform future product improvements.

Cross-functional Collaboration:

- Work closely with the product, marketing, and sales leaders to ensure alignment on product goals and objectives. Foster strong relationships with stakeholders to drive product success and customer satisfaction.

Campaign Development:

- Lead the creation of targeted marketing campaigns that generate awareness, demand, and retention for the product.

- Collaborate with digital marketing, content teams, and external agencies to ensure campaigns are effective and aligned with product goals.

Performance Analysis:

- Analyze the performance of product marketing initiatives, including campaign performance, sales impact, and customer feedback. Use data-driven insights to refine strategies and optimize future efforts.

Leadership and Team Management:

- Build and lead a high-performing product marketing team.

- Provide mentorship, guidance, and professional development opportunities to ensure the team's success.

- Build robust frameworks for the Product Marketing team to deliver sharp and effective GTMs consistently across all products.