15 Pilgrim Jobs
Pilgrim - Brand Manager (5-7 yrs)
Pilgrim
posted 2mon ago
Flexible timing
Key skills for the job
Job Description:
- Brand Manager Are you passionate about building iconic brands in the beauty industry?
- As a Brand Manager at Pilgrim, you'll take the lead in shaping our brand's identity, driving impactful marketing campaigns, and ensuring brand consistency across every touchpoint.
Roles and Responsibilities:
Strategic Brand Planning:
- Develop and implement a comprehensive brand strategy that aligns with overall business objectives.
- Define and articulate the brand's vision, mission, values, and personality.
- Conduct brand audits to assess current brand health and identify areas for improvement.
- Deeply understand the beauty category, competitive landscape, and target consumer.
- Marketing Execution & Campaign Management.
- Ensure brand consistency across both online and offline touchpoints.
- Plan and execute impactful marketing campaigns across diverse channels (digital, traditional, and experiential).
- Lead creative development, generating "big ideas" that drive brand awareness, consideration, and consumer trials.
- Collaborate with cross-functional teams to manage the launch of new products through comprehensive marketing plans.
Packaging Development:
- Work closely with product development and packaging design teams to ensure packaging aligns with brand identity and effectively communicates product benefits.
- Oversee the development of packaging concepts, prototypes, and final production.
- Stay informed about packaging trends and innovations within the beauty industry.
Brand Consistency:
- Develop and maintain comprehensive brand guidelines (Brand book) to ensure consistent application of brand elements across all touchpoints (packaging, marketing materials, online presence, etc.
- Educate internal teams and external partners on brand guidelines and best practices.
- Monitor brand consistency across all channels and take corrective action where necessary.
Qualifications & Skills:
- 5+ years of brand management experience, preferably in the beauty, personal care, or FMCG sector.
- Proven track record of leading brand strategies and successful marketing campaigns.
- Strong understanding of consumer behavior, trends, and market dynamics in the beauty space.
- Exceptional creative, analytical, and project management skills.
- Excellent communication and stakeholder management abilities.
Functional Areas: Other
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