To promote animal rights through People for the Ethical Treatment of Animals (PETA) Indias websites and social media channels. Term of Employment: Full-time. Reports To: Associate Director of Online Marketing Department. Location: Mumbai. Primary Responsibilities and Duties:
Develop and manage various aspects of the complex and diverse online marketing projects that promote PETA Indias mission.
Write and create animal rightsrelated blog posts, e-news, e-mail alerts, and social media content.
Produce visually appealing and impactful content for our social media channels, website, and e-mail alerts.
Create and implement marketing plans for PETA Indias campaigns to further increase website traffic and engagement with online petitions.
Track and analyse web traffic to PETAIndia com as well as the success of social media and other online campaigns and make strategic changes accordingly.
Assist with developing content for paid social media campaigns.
Stay abreast of the latest social and digital marketing trends and suggest ideas to promote PETA India campaigns online.
Increase the engagement rate on PETA Indias social media platforms by responding to members of the public, the media, influencers, and celebrities.
Perform any other duties assigned by the supervisor.
Qualifications: College degree in a related field or equivalent experience is preferable.
Online marketing experience.
Proven interest in and excellent working knowledge of the internet.
Knowledge of search engine optimisation, search engine marketing, and social media marketing tools.
Extensive knowledge of animal rights issues and PETA India campaigns.
Sophisticated understanding of and appreciation for creative work.
Demonstrated exceptional written and verbal communication skills in English and, preferably, Hindi.
Proven excellent project management, strategic thinking, and analytical skills.
Proven ability to conduct and analyse marketing research.
Demonstrated ability to work both independently and as part of a team.
Proven ability to work well under pressure and within tight deadlines.
Support for PETA Indias philosophy and the ability to advocate for the groups positions on issues in a professional manner.
Commitment to the objectives of the organisation.
How to Apply: To apply for a position with People for the Ethical Treatment of Animals (PETA) India, please complete this form.