Code Brew Labs - Performance Marketer (1-2 yrs)

We're seeking an experienced Performance Marketer to lead our B2B marketing efforts, driving demand generation and revenue growth for our IT company.

Key Responsibilities.

- Develop and execute multi-channel performance marketing campaigns (paid social, Google Ads, email, content syndication) to target B2B IT decision-makers.

- Define and track key performance indicators (KPIs) such as lead generation, conversion rates, and return on ad spend (ROAS).

- Collaborate with cross-functional teams (sales, product, and creative) to ensure aligned messaging and effective lead handoff.

- Conduct market research and analyze industry trends to inform marketing strategies and optimize campaign performance.

- Manage and optimize marketing budgets to achieve maximum ROI.

- Stay up-to-date with the latest marketing technologies and trends, applying this knowledge to continuously improve our performance marketing efforts.

Requirements.

- 3+ years of experience in performance marketing, preferably in a B2B IT environment.

- Proven track record of success in driving lead generation and revenue growth through performance marketing campaigns.

- Strong understanding of marketing analytics and data-driven decision making.

- Experience with marketing automation platforms (e.