PedalStart - Manager - Performance Marketing (2-3 yrs)

- Join PedalStart, a thriving startup founders' community and accelerator, as a Performance Marketing Manager.

- In this role, you'll lead acquisition campaigns, analyze data for strategic decision-making, and optimize marketing performance across various channels.

- You'll collaborate closely with management to refine strategies, enhance ROI, and manage a small team to drive impactful results.

Roles and Responsibilities:

- Build and manage acquisition campaigns across social media, SEM, and display channels to drive revenue and maximize ROI.

- Analyze and optimize campaign performance using data-driven insights and quantitative analysis.

- Utilize tools like Google Analytics to identify marketing performance issues and conduct root cause analysis.

- Develop intuitive reporting and visualization dashboards for metrics like demand funnel, marketing ROI, campaign impact, and strategic KPIs.

- Identify and track new KPIs for performance management and optimization.

- Plan, execute, and optimize key traffic KPIs across paid, organic, and owned media channels.

- Implement marketing automation and lead-generation strategies to improve efficiency.

- Share funnel conversion improvement ideas, provide feedback, and present results to management.

Skills and Qualifications Required:

- Previous experience in a quantitative marketing role, managing strategy and execution on social, search, or other performance-driven channels.

- Hands-on experience setting up campaigns in Facebook Ads Manager, Google Ads, and Google AdWords.

- Strong understanding of data modeling and analytical tools to derive actionable insights.

- Proven ability to build and scale acquisition campaigns with a focus on ROI.

- Exceptional analytical skills to identify and operationalize opportunities within complex datasets.

- Excellent written and verbal communication skills.

- Critical thinking and creativity in problem-solving and campaign ideation.

- Bachelor's/Master's degree in Marketing, Communications, or a related field.

- Experience managing a team of 3-4 people is preferred