Growth Marketer

The Opportunity:
Join our dynamic US team as a Growth Marketing Manager and play a pivotal role in
driving high-quality leads through the funnel and accelerating our growth trajectory.
You'll be a strategic thinker and hands-on campaign executor, leveraging your B2B
marketing expertise and data analysis skills to craft and execute winning go-to-market
strategies.

Role & Responsibilities:
Demand Generation:

Develop, execute, and scale omni-channel demand generation campaigns, ensuring a smooth handoff to the sales team.

Analyze lead quality and identify opportunities for improvement in lead nurturing and qualification processes.

Performance Optimization:

Track campaign performance through key metrics (open rates, CTRs, visitors, conversions, etc.), analyze results, and optimize campaigns for continuous

improvement.

Stay abreast of emerging marketing trends and identify new channels for reaching potential customers.

Marketing Technology & Analytics:

Possess a strong understanding of marketing automation tools and leverage them to nurture leads, segment audiences, and personalize communication for

maximum ROI.

Manage SEM, GA4, GTM, GSC, and create insightful reports to identify campaign trends, measure success, and inform future strategies.

Brand Awareness:

Work with external stakeholders like Customer Advisory Boards to generate user-generated content (UGC), host webinars and podcasts, and build brand

loyalty.

Collaborate with industry associations and publications aligned with our target audience (ICP) to secure speaking engagements, advertising opportunities, and

sponsorships at relevant offline / online events.

Channel Partnerships:

Identify and develop strategic partnerships with complementary B2B companies serving to our ICP

Establish mutually beneficial revenue and lead-sharing models to expand reach and lead generation opportunities.

Requirements:

2+ years of experience in B2B SaaS marketing for the US market, with a proven track record of success in driving qualified leads.

Strong understanding of marketing automation tools (Mailchimp, Freshsales, etc.) and marketing analytics platforms (GA, GSC, GTM, SEMrush, etc.)

Excellent analytical skills with the ability to track, interpret, and translate data into actionable insights

A creative mind with the ability to craft compelling marketing copy and visuals

Excellent communication and collaboration skills

Passion for B2B marketing and a strong understanding of current B2B sales trends

Bonus Points:

Experience with vertical SAAS marketing

Knowledge of SEO and SEM best practices

Experience with ATL and BTL marketing strategies for B2B lead generation