Performance Marketer

Skills Required:

1-3 years of experience in digital marketing with a strong focus on PPC advertising and lead generation.

Bachelor's degree/diploma in Marketing, Business Administration, or related field.

Expertise in PPC platforms such as Google Ads, Bing Ads, Facebook Ads Manager, LinkedIn Ads, and others social media platforms.

Proven track record of successfully managing PPC Campaigns and delivering measurable results in terms of volume, quality and ROI.

In- depth understanding of PPC best practises, bidding strategies, keyword research, ad targeting and campaign optimization techniques.

Excellent communication and collaboration skills.

Creative thinking and problem-solving abilities with a passion for staying ahead of industry trends and best practices.

Job Description:

Efficient and consistent Lead Generation and its cost optimization

Develop and execute PPC strategies to generate high-quality leads and drive conversions across platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and others.

Conduct keyword research, ad copywriting, and ad creative optimization to maximize click through rates (CTR) and conversion rates.

Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

Stay up- to- date with industry trends, best practices, and algorithm updates in PPC advertising, and adapt strategies accordingly to maintain competitiveness.

Provide regular reports and analysis to stakeholders, highlighting key performance metrics, insights and recommendations for optimization.

Implementing conversion strategies and improving marketing results

Researching and analyzing competitors and identifying new promotion opportunities

Regularly review and optimize all advertising campaigns for positive ROAS.

Keywords:

Previous experience in Performance Marketing.

Have work with Overseas Audiences.

Knowledge of Google Ads, Meta Ads and Linkedin Ads.