Senior Director - Student Sourcing (10-25 yrs)

We require candidates with experience in university and college tie-ups.

Company Type: Learning and development (#BFSI)

Experience requirement: This is a B2B business development role.

JOB DESCRIPTION

The Senior Director for Student Sourcing will play a crucial role in developing and executing strategies to drive student acquisition in the source, train, deploy model. This leadership position is responsible for overseeing all aspects of student acquisition, including marketing campaigns, lead generation, conversion optimization, and analytics. The incumbent will work closely with the Head of Business and other cross-functional teams to achieve enrollment targets and drive the growth of our educational programs.

A. Key Accountabilities, Performance Areas

1. Strategy Development: Collaborate with the Head of Business and senior management to formulate comprehensive learner acquisition strategies that align with the organization's goals and objectives.

2. Marketing Campaigns: Develop and manage multi-channel marketing campaigns, including digital advertising, email marketing, social media, content marketing, SEO, and offline efforts, to generate high-quality leads and convert them into enrolled learners.

3. Lead Generation: Identify and implement effective lead generation tactics, including campus partnerships, events, webinars, and other initiatives to expand the learner pipeline.

4. Conversion Optimization: Continuously analyse conversion rates at each stage of the enrollment funnel and implement strategies to improve conversion rates, including A/B testing, user experience improvements, and sales funnel optimization.

5. Analytics and Reporting: Utilize data-driven insights to measure the effectiveness of learner acquisition efforts. Develop regular reports and dashboards to track key performance indicators (KPIs) and provide recommendations for improvement.

6. Budget Management: Manage the learner acquisition budget effectively, allocating resources to the most productive channels and initiatives while optimizing return on investment (ROI).

7. Team Leadership: Lead and mentor a team of marketing professionals, ensuring their growth and development, and foster a culture of collaboration and innovation.

8. Market Research: Stay updated on industry trends, competitor activities, and emerging marketing technologies to identify new opportunities and threats in the market.

9. Stakeholder Collaboration: Collaborate with cross-functional teams, including product development, admissions, and student success, to ensure a seamless learner journey and maximize the effectiveness of marketing efforts.

10. Compliance and Ethics: Ensure all learner acquisition activities adhere to ethical standards and regulatory requirements.

B. Key Tasks & Responsibilities

- Build capacity to handle more than 1+ Lakh applicants/aspiring job seekers.

- Rollout various outreach programs (both off campus and campus) as per business requirements with clear and defined outcome across geography

- Ensuring delivery fulfilment including application processing, conduct of assessments, converting leads to learners and payment process fulfilment.

- Work closely with the Sales team by providing with business-critical data points, sourcing plan, timelines, and support in creating an attractive business proposition.

- Active participation in Campus, Job fairs, Conclaves, Leadership Summits etc.

- Build high performing team with clear focus on productivity improvements.

EXPERTISE AND QUALIFICATIONS

A. Education and Experience

- Graduate/Postgraduate with 10-15 yrs exp

- Experience in Banking, NBFC

B. Competencies

Skills:

- Building high performing teams.

- Designing various outreach programs with measurable impact

- Communication and presentation skills

- Relationship-building skills

Knowledge:

- In-depth knowledge of sourcing techniques

- Knowledge of the talent landscape to become the drivers of success to get the right job seeker for right positions offered by our clients

- Knowledge of using multiple social media channels including Twitter, Facebook and other position specific communities