Nobel Hygiene - Brand Manager (7-9 yrs)

Key Responsibilities:

1. Multi-Brand Strategy & Development

- Develop and execute brand strategies to strengthen brand positioning, awareness, and equity.

- Lead product launches and brand campaigns, designing initiatives that resonate with target audiences.

- Conduct market research, consumer insights analysis, and competitive benchmarking to identify opportunities, threats, and areas for refinement.

- Collaborate with cross-functional teams (Sales, Digital, R&D and Product Development) to align brand strategy and product innovations.

2. Marketing Campaigns - Design & Execution

- Plan and execute integrated marketing campaigns, encompassing creative, ATL, and media strategies, with support from an in-house agency and content team.

- Ensure that media execution aligns with brand growth goals, enhancing brand presence across channels.

- Oversee agency partnerships and manage creative and media vendors to develop compelling, on-brand marketing assets.

3. Consumer, Market & Brand Research

- Conduct thorough research across consumer, market, and competitor landscapes using robust tools (e.g., Kantar, Nielsen).

- Track brand efficacy through brand health studies, enabling insights-driven strategy adjustments.

- Utilize research findings to inform brand positioning, identify opportunities, and drive targeted initiatives.

4. Trade Marketing

- Design and implement trade marketing strategies tailored to key channels, such as supermarkets, pharmacies, and independent retailers.

- Manage trade promotions and in-store materials to enhance visibility and consumer engagement at the point of sale.

- Align with sales teams to address channel-specific needs, ensuring synergy between trade marketing and sales objectives.

5. Stakeholder Management

- Build and maintain strong relationships with stakeholders, including board members, internal teams (sales, finance, and operations), and external partners.

- Deliver strategic communication across all levels to ensure alignment and seamless execution of brand initiatives.

6. New Product Development (NPD) & Launches

- Spearhead the ideation and execution of NPD initiatives, coordinating cross-functionally.

- Position new products strategically to meet consumer needs and support brand vision, driving differentiation in the marketplace.

7. Budget Management

- Prepare and manage brand and trade marketing budgets, ensuring optimal allocation of resources.

- Track spending and ROI on all initiatives to maximize cost efficiency and marketing impact.

8. Data Analytics & Reporting

- Analyze key brand performance metrics, including market share, consumer feedback, and competitor activity.

- Provide regular reports on brand health, campaign outcomes, and trade marketing effectiveness, supplying insights for strategic decisions.

Key Skills & Qualifications:

- Education: Bachelor's degree in marketing, Business, or related field; MBA preferred.

- Experience: Minimum 7+ years in brand management and trade marketing, ideally in FMCG,OTC or hygiene sectors.

- Skills: Excellent analytical skills, stakeholder management, communication, and a strong command of campaign management and ROI analysis.

Personal Attributes:

- Strategic and pragmatic thinker with a proactive approach to problem-solving.

- Adaptable, results-oriented, with strong project management skills.

- High attention to detail and passion for building impactful brand experiences