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PPC Executive
NFlow Technologies
posted 17hr ago
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Key skills for the job
Job Description
- Review competition strategies, strengths and opportunities.
- Suggest large keyword lists as per the business goals and target audience.
- Monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaign metrics.
- Plan catchy creative and graphical ad designs to attract the buyer s attention.
- Provide suggestions and execute best strategies for most relevant keywords, campaign structuring, targeting, display network etc. as per the client objectives.
- Manage and train the team, project development, timelines, and results to meet client goals.
- Generate and analyse weekly and monthly reports and find out the improvement areas.
- Understanding important metrics is crucial. This includes click-through rate, cost per conversion, cost per click, return on add spend, etc.
- You will be responsible for planning and implementation of daily account management responsibilities associated with Google Ads, Bing and other search platforms for a variety of clients.
Requirements
- Creating and planning a variety of PPC campaigns across a range of digital channels.
- Analysing trends and making data-driven decisions.
- Producing detailed analysis and reports of campaigns.
- Overseeing existing campaigns and making recommendations on how to optimise them.
- Familiarity with multiple platforms (e.g. AdWords, Facebook, and Yahoo) are preferred.
- Presenting data and reports to a range of audiences.
- Analyse, monitor and report on ROI for all PPC campaigns.
- Analyse, monitor and report on competitors PPC campaigns including key words being targeted.
- Manage and monitor spend to ensure it is in line with the assigned budget.
- Keep up to date with market and technology related developments
Employment Type: Full Time, Permanent
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