New Emerging World of Journalism - Manager - Social Media (2-7 yrs)

Key Responsibilities:

- Develop, curate, and oversee all published content, ensuring alignment with NEWJ's brand and mission.

- Optimize videos through strategic use of titles, tags, descriptions, and thumbnails for maximum SEO impact.

- Utilize YouTube Analytics to derive actionable insights, refine strategies, and enhance overall channel performance.

- Partner with content creation teams to produce high-quality, SEO-driven video content that resonates with diverse audiences.

- Integrate emerging trends and audience behavior insights into content planning and execution.

- Foster an engaged community by actively interacting in the comments, addressing questions, and resolving feedback.

- Build partnerships with influencers and collaborators to expand the channel's reach and credibility.

- Design a forward-looking YouTube content calendar that aligns with NEWJ's growth objectives and audience expectations.

- Continuously refine the content strategy by monitoring and integrating YouTube's evolving trends and algorithms.

- Coordinate cross-platform promotional strategies to amplify content reach and ensure consistent messaging.

- Work collaboratively to align YouTube initiatives with broader social media campaigns.

- Conduct regular audits to ensure best practices in YouTube SEO and channel management.

- Prepare detailed performance reports with actionable insights to drive growth, engagement, and retention.

Key Responsibilities:

- Develop, curate, and oversee all published content, ensuring alignment with NEWJ's brand and mission.

- Optimize videos through strategic use of titles, tags, descriptions, and thumbnails for maximum SEO impact.

- Utilize YouTube Analytics to derive actionable insights, refine strategies, and enhance overall channel performance.

- Partner with content creation teams to produce high-quality, SEO-driven video content that resonates with diverse audiences.

- Integrate emerging trends and audience behavior insights into content planning and execution.

- Foster an engaged community by actively interacting in the comments, addressing questions, and resolving feedback.

- Build partnerships with influencers and collaborators to expand the channel's reach and credibility.

- Design a forward-looking YouTube content calendar that aligns with NEWJ's growth objectives and audience expectations.

- Continuously refine the content strategy by monitoring and integrating YouTube's evolving trends and algorithms.

- Coordinate cross-platform promotional strategies to amplify content reach and ensure consistent messaging.

- Work collaboratively to align YouTube initiatives with broader social media campaigns.

- Conduct regular audits to ensure best practices in YouTube SEO and channel management.

- Prepare detailed performance reports with actionable insights to drive growth, engagement, and retention.

What You'll Need:

- Proven 2-7 years of experience in managing a YouTube channel with a significant following.

- Deep understanding of YouTube SEO best practices.

- Excellent written communication skills in English.

- Familiarity with YouTube Analytics and SEO tools.

- Strong ability to work in a team and communicate with cross-functional departments.

- Creative mindset with the ability to identify and act on new opportunities.

- Bachelor's/ Masters degree in Marketing, Communications, or a related field preferred.

What we offer:

- Competitive Salary: Your compensation will reflect your experience, qualifications, and the impact you bring to our growing team.

- Comprehensive Benefits Package: Enjoy a range of benefits including health insurance, flexible working hours and paid parental leave

- Career Growth: We're committed to your professional development with opportunities for career advancement.

- Inclusive Culture: Be part of a diverse and inclusive workplace that values every voice, promotes collaboration, and celebrates cultural richness across our team.

- Recognition & Rewards: A culture that recognizes and rewards your hard work and achievements with employee recognition programs (Ninja of the month).

- Innovation & Creativity: Thrive in an environment that encourages creativity and innovation.

- Bring your ideas to life as we continuously push the boundaries of digital storytelling.

- Join the Force Behind India's Digital Storytelling Revolution