New Emerging World of Journalism - Creative Strategist (5-8 yrs)

Creative Strategist

Summary:

- The Creative Strategist is the bridge between the brand's left and right brains.

- The creative team-the right brain-is focused on the creativity and innovations required to create an effective ad.

- On the other hand, the media team-the left brain-is focused on analytics, ad performance, and business goals.

- Creative Strategists merge emotion and logic.

- They find the sweet spot between creative theory and media reality to maximize marketing results.

- They develop comprehensive briefs that outline a brand's objectives and requirements, covering timelines, budgets, target audiences, and deliverables a creative strategist may gather insights and data to inform the direction.

- This research may include competitor analysis, customer research, and trend analysis.

- Creative strategists work with a brand solutions team to bring ideas to life.

- It may involve overseeing the creative process, providing feedback and edits, and meeting deadlines.

Roles & Responsibilities:

- Enhance collaboration and Creativity in setting up Creative structure

- Plan and execute a creative strategy that drives high engagement.

- The skills to craft and articulate a clear and consistent vision, and a track-record of implementing effective creative programs.

- Highly creative and imaginative, and curious about products or services.

- Increase the effectiveness and efficiency of subordinates, follow best practices, manage & train resources.

- Be relevant with reference to communication across on-ground, digital, social media.

- Manage the tracking and reporting of performance to ensure team accountability and quality of deliverables.

- Improve results and ROI and Foster innovation

Desired Skills and Experience:

- Bachelor's/ Masters degree in a relevant field.

- Minimum 5-8 years of experience in the digital agency space.

- Collaboration, Creativity, Leadership, Communication Technical

- Must have knowledge of Copywriting, Branded Content Strategy, Social Media Management, Creative Design

- Strong leadership skills and ability to manage a team.

- Able to work under pressure and manage workloads effectively.

- Well organized and self-motivated.

- Stay updated on industry trends and adjust the creative strategy as needed