Astroyogi - Retention Marketing Role (2-3 yrs)

Astroyogi -

India's largest marketplace of spiritual sciences across technology platforms and partners. Currently, we have an enthusiastic and dynamic team of 90 members that manage a cross section of functions, including product, technology, sales, marketing, operations and content. Astroyogi is globally the largest provider of astrological content and is partnered with the top publishers and aggregators such as Yahoo!, MSN, Daily Hunt and OTT platforms such as Zee5 to name a few. With 5 million users and counting, we are excited about our future plans to continue with our exponential growth.

Digital Marketing - Retention - Astroyogi.com

Responsibilities:

- Develop and execute retention strategies to increase customer engagement, loyalty, and customer lifetime value (CLTV).

- Utilize CleverTap's platform to design and implement personalized and targeted campaigns through various channels, including push notifications, SMS, email, and in-app messaging. Segment the customer base using CleverTap's segmentation capabilities to deliver relevant and timely messages to specific customer segments.

- Analyze user behavior and campaign performance to optimize retention marketing efforts and improve customer retention rates.

- Collaborate with cross-functional teams, including product, marketing, and customer support, to gather insights and align strategies for improved customer experience and retention.

- Stay updated with industry trends and best practices in retention marketing and

- CleverTap's features and functionalities.

- Conduct A/B testing and experimentation to optimize campaigns and improve conversion rates.

- Monitor and report on key performance indicators (KPIs) such as retention rate, churn rate, CLTV, and campaign ROI.

- Continuously evaluate and implement new and innovative strategies to maximize customer retention and engagement.

Requirements:

- Bachelor's degree in Marketing, Business, or a related field. 2 to 3 years of experience in retention marketing, preferably within a tech-based product company.

- Strong expertise in using CleverTap's platform for retention marketing, including proficiency in creating and executing campaigns through push notifications, SMS, email, and other channels.