Sales Manager- Media Experience

1. Advertising Sales Revenue: This KRA focuses on generating revenue through selling advertising space or airtime to external clients. The sales head must meet targets for advertising sales revenue, which involves negotiating rates, securing contracts, and maintaining relationships with advertisers.
2. Sponsorship Sales Revenue: Securing sponsorships for specific programs, segments, or events. Identify potential sponsors, pitching sponsorship opportunities, and negotiating sponsorship deals to generate additional revenue streams.
3. Audience Reach and Engagement: Reach and engage the target audience. This could include metrics such as viewership ratings, website traffic, social media followers, and engagement levels on various platform.
4. Market Share Growth: Increasing the news channel's market share. This involves identifying opportunities to expand the channel's audience base, attract viewers from competitors, and strengthen the channel's position within the market.
5. Sales Team Performance: Team management and overlooking the overall performance of the sales team. This includes metrics such as sales targets achieved, conversion rates, client acquisition and retention rates, as well as individual salesperson performance and productivity.Role & responsibilities