The Data Analyst will support data driven decision making by analyzing marketing performance data and providing insights to optimize campaigns and improve ROI.
Key Responsibilities:
Data Collection & Analysis: Gather and analyze data from various marketing channels, including paid media, social media, and website analytics.
Performance Reporting: Create and maintain dashboards and reports to track key performance indicators (KPIs) and provide insights to the marketing team.
Predictive Modeling: Develop predictive models to forecast campaign performance and identify potential opportunities for optimization.
Data Visualization: Translate complex data into clear and actionable insights, using visualization tools to present findings to stakeholders.
Collaboration: Work with the performance, CRM, and strategy teams to align data insights with broader marketing objectives.
Qualifications & Skills:
3-5 years of experience in data analysis, preferably in a marketing environment.
Proficiency in data analysis tools such as Excel, SQL, and Google Analytics.
Experience with data visualization tools like Tableau or Power BI.