Neeyamo - Sales Strategist (4-5 yrs)

Position Overview:

We are looking for a highly skilled Sales Strategist to join our team and help us drive business growth and improve sales performance.

The ideal candidate will be an expert in developing and executing effective sales strategies, identifying key market opportunities, and aligning sales goals with the overall business objectives.

The Sales Strategist will work closely with senior leadership, marketing, and sales teams to design and implement strategies that will maximize revenue generation, improve sales operations, and enhance customer acquisition and retention.

Key Responsibilities:

Sales Strategy Development:

- Analyze market trends, customer needs, and competitive landscape to develop innovative sales strategies.

- Define and implement short-term and long-term sales goals aligned with company objectives.

- Identify high-potential target markets and customer segments to optimize sales efforts.

Sales Process Optimization:

- Develop and refine sales processes to ensure they are efficient and scalable, driving sales team productivity and increasing conversions.

- Continuously assess and improve the sales funnel, identifying opportunities for optimization and better lead nurturing.

- Work with the sales team to streamline the sales cycle, from lead generation to closing, ensuring a smooth and efficient process.

Market Research & Analysis:

- Conduct in-depth market research to identify emerging trends, customer pain points, and new business opportunities.

- Analyze competitor activities, pricing strategies, and sales tactics to inform and adjust the sales strategy.

- Leverage sales analytics tools to track performance metrics, sales KPIs, and identify growth opportunities.

Sales Team Support & Alignment:

- Collaborate with the sales leadership team to align sales targets and strategies with overall company objectives.

- Provide strategic guidance and support to the sales team to help them achieve individual and team sales goals.

- Develop sales playbooks and training materials to empower the sales team with the knowledge and tools they need to succeed.

Customer Insights & Relationship Building:

- Understand customer pain points, needs, and decision-making processes to tailor sales approaches and drive customer acquisition.

- Build and maintain relationships with key customers, stakeholders, and decision-makers to enhance retention and increase upsell opportunities.

- Conduct customer feedback surveys and use insights to refine sales strategies and improve customer satisfaction.

Collaboration with Marketing:

- Work closely with the marketing team to ensure alignment between sales and marketing efforts, including lead generation, content development, and campaign strategies.

- Collaborate with the marketing department to develop targeted messaging, promotions, and sales collateral that resonate with the target audience.

Reporting & Forecasting:

- Provide regular sales performance reports to senior leadership, tracking progress against sales goals, conversion rates, and revenue targets.

- Use data analytics and CRM tools to monitor sales activity, identify gaps, and adjust strategies as needed.

- Forecast sales trends, anticipate market changes, and proactively adjust the sales strategy to meet future demands.

Required Skills and Qualifications:

Experience:

- 4+ years of experience in sales strategy, business development, or a related field.

- Proven track record of developing and implementing successful sales strategies that drive business growth.

- Experience in managing and optimizing sales teams, sales processes, and performance metrics.

Technical Skills:

- Strong understanding of CRM systems (e.g.,, Salesforce, HubSpot) and sales analytics tools.

- Proficiency in data analysis and using sales performance metrics (e., lead conversion rates, sales forecasting).

- Knowledge of sales pipeline management and ability to optimize sales processes to ensure efficiency.

Soft Skills:

- Exceptional analytical and strategic thinking abilities.

- Strong communication and presentation skills to effectively articulate sales strategies and insights to both internal and external stakeholders.

-[ Ability to work collaboratively across teams, including sales, marketing, and leadership.

- High level of initiative, creativity, and problem-solving skills