Product Manager - Strategy & Roadmap (5-10 yrs)

Responsibilities :

- Define and articulate a clear product vision and strategy for the advertising business, aligned with overall company goals.

- Develop and maintain a comprehensive product roadmap, prioritizing features and functionalities based on user needs and business objectives.

- Conduct thorough market research, competitive analysis, and user research to identify emerging trends and opportunities.

- Translate insights from research into actionable product requirements and specifications.

- Collaborate closely with product managers, engineers, designers, marketers, and sales teams to ensure alignment on product strategy and execution.

- Build strong relationships with key stakeholders to foster effective communication and collaboration.

- Drive consensus and alignment on product decisions, even in the face of competing priorities.

- Work closely with engineering teams to prioritize features, estimate development efforts, and ensure timely delivery.

- Define clear product requirements and acceptance criteria to guide development efforts.

- Conduct rigorous testing and validation of product features to ensure quality and performance.

- Plan and execute successful product launches, including developing marketing materials, training documentation, and user communications.

- Establish key performance indicators (KPIs) to measure product success and user adoption.

- Analyze product performance data to identify opportunities for improvement and optimization.

- Conduct A/B testing and other experimentation to validate product hypotheses and drive innovation.

- Continuously iterate on product features based on user feedback and performance metrics.

Qualifications :

- Proven experience as a Product Manager, preferably in the advertising or technology industry.

- Strong understanding of product management methodologies and best practices.

- Excellent analytical and problem-solving skills.

- Ability to translate complex technical concepts into clear and concise business terms.

- Strong communication and presentation skills, both written and verbal.

- Experience working with cross-functional teams to deliver successful products.

- Passion for technology and a deep understanding of user needs.

- A strong sense of ownership and a desire to make a significant impact.

Preferred Qualifications :

- Experience with data analysis and A/B testing.

- Knowledge of advertising technologies and platforms.

- Experience working in a fast-paced, agile environment.