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Implementation Engineer
mPlatform
posted 6d ago
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Job Description
Description
Position at GroupM Nexus
GroupM Nexus Offshore
Implementation Engineer , GroupM Nexus Global Team, India
Role Overview :
We are looking for an experienced and skilled Sr. Data Analyst to join our team and play a crucial role in driving data-based decision-making across our client. The ideal candidate should have a strong understanding of Google Analytics, server-side integration, and tag implementation techniques. This role is essential for providing technical expertise and actionable insights to support both the analytics team and marketing efforts. Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), and Big Query along with the ability to design measurement plans and implement tracking solutions, is a must.
We are looking for an experienced and skilled Sr. Data Analyst to join our team and play a crucial role in driving data-based decision-making across our client. The ideal candidate should have a strong understanding of Google Analytics, server-side integration, and tag implementation techniques. This role is essential for providing technical expertise and actionable insights to support both the analytics team and marketing efforts. Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), and Big Query along with the ability to design measurement plans and implement tracking solutions, is a must.
Key Responsibilities
- Conduct detailed audits of website setups, including data Layers , Media Pixels, and tag implementation strategies, to identify areas for improvement.
- Present audit findings to stakeholders, highlighting gaps and recommending actionable improvements to enhance data tracking and collection.
- Develop and implement comprehensive tagging strategies using Google Tag Manager to accurately capture user interactions and campaign performance.
- Design and build measurement plans for websites and apps, including Data Layer codes, data collection strategies, KPIs, and tracking requirements.
- Write JavaScript code to track user interaction data
- Configure and integrate media pixels for social, search, and programmatic platforms to enable effective campaign tracking and attribution.
- Implement and manage GA4 for both web and app platforms, ensuring smooth integration with other relevant channels.
- Regularly audit GA4 configurations to ensure data accuracy, privacy compliance, and alignment with business goals.
- Use in-depth knowledge of the GA4 data schema to analyze and interpret complex data sets from web and app implementations.
- Leverage BigQuery exports from GA4 to create insightful dashboards that visualize data trends, patterns, and campaign performance for stakeholders.
- Stay updated on industry trends and best practices in GA4, incorporating innovative methodologies into tracking processes.
- Communicate insights and findings clearly to stakeholders through presentations, reports, and visualizations.
- Not afraid to ask questions or seek clarity, while being confident in providing thoughtful answers
- Be part of client call if required and help team to explain technical stuff to client
- Collaborate with media, client, and analytics teams to align data collection strategies with business goals.
Requirements
- Bachelor s degree in data Analytics, Computer Science, MCA, or a related field.
- 2-3 years of experience in Google Analytics implementation and data analysis.
- Strong knowledge of client-side and server-side integration techniques.
- Expertise in Google Tag Manager (GTM) and related solutions.
- Proven experience with read and build JavaScript code to track various user interaction
- Proficiency in building dashboards using Looker Studio.
- Knowledge of BigQuery and the ability to write SQL queries.
- Familiarity with app analytics tools like Firebase, Adjust, or AppsFlyer .
- Strong analytical skills and the ability to interpret complex data sets.
- Excellent communication and presentation skills.
- Ability to work independently and as part of a team.
- A proactive mindset for identifying growth opportunities and process improvements.
More about GroupM:
GroupM -
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https: / / www.linkedin.com / company / groupm /
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https: / / www.linkedin.com / company / groupm /
Employment Type: Full Time, Permanent
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