Digital Marketing & Web developer

Job Title: Digital Marketing & Web Developer

We are seeking a highly motivated and skilled Digital Marketing & Web Developer to join our dynamic team.

Key Responsibilities:

Digital Marketing:

Develop, implement, and optimize digital marketing strategies across multiple channels, including SEO, SEM, email campaigns, content marketing, social media, and paid advertising.

Monitor, analyze, and report on the performance of digital marketing campaigns using analytics tools (e.g., Google Analytics, social media insights, etc.).

Stay updated with the latest trends and best practices in digital marketing, and recommend improvements or new strategies.

Collaborate with the content team to create engaging and targeted content for various digital platforms.

Manage and grow social media presence, including regular posting, community engagement, and paid advertising.

Conduct keyword research and implement on-page and off-page SEO techniques to improve website rankings and organic traffic.

Monitor and adjust ad spending and budgets for digital marketing campaigns to maximize ROI.

Web Development:

Design, develop, and maintain the company website, ensuring high performance, security, and user experience.

Build and implement responsive, user-friendly web pages using HTML, CSS, JavaScript, and other modern web technologies.

Collaborate with the design team to ensure the website is visually appealing and aligned with brand standards.

Troubleshoot and resolve issues related to website performance, functionality, and security.

Work with cross-functional teams to integrate marketing campaigns with website content and user experience.

Regularly update website content, landing pages, and blog posts to align with marketing campaigns and business objectives.

Ensure the website is optimized for mobile devices and all major browsers.