Moksha - Social Media Strategist (2-3 yrs)

About the Role:

We are seeking a dynamic and results-oriented Social Media Strategist to join our growing marketing team.

You will play a key role in developing and executing a comprehensive social media strategy that drives brand awareness, audience engagement, and business growth.

Responsibilities:

Social Media Strategy & Management:

- Develop, implement, and manage a data-driven social media strategy aligned with overall marketing objectives.

- Define and track key performance indicators (KPIs) to measure the success of social media campaigns and initiatives.

- Manage and curate engaging content across various social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc. )

- Utilize social media scheduling tools (Hootsuite, Buffer, etc.) to streamline content creation and publishing.

Content Creation & Community Management:

- Develop and execute creative content calendars that resonate with target audiences and achieve marketing goals.

- Monitor and respond to social media comments, messages, and mentions in a timely and professional manner.

- Foster a positive and engaging online community around your brand.

Social Media Analytics & Reporting:

- Analyze social media data to identify trends, understand audience behavior, and measure the effectiveness of campaigns.

- Generate comprehensive reports to communicate social media performance to stakeholders.

Industry Engagement & Collaboration:

- Stay up-to-date on the latest social media trends, platforms, and technologies.

- Identify and build relationships with relevant industry influencers to expand brand reach and credibility.

Cross-functional Collaboration:

- Collaborate closely with marketing, sales, and product development teams to ensure social media campaigns align with broader business objectives.

Communication & Presentation Skills:

- Communicate effectively with internal and external audiences, both verbally and in writing.

- Present social media strategy and performance data to senior management.

Qualifications:

- Minimum of 2 years of experience in social media marketing or a related field.

- Proven track record of developing and implementing successful social media strategies.

- Strong understanding of social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc. ) and their unique functionalities.

- Experience with social media analytics and reporting tools.

- Ability to create compelling and engaging social media content (written, visual, and video).

- Excellent communication, interpersonal, and presentation skills.

- Data-driven approach with a focus on measurable results.

- Ability to work independently and manage multiple projects simultaneously.

- Strong analytical and problem-solving skills.

- Excellent time management and organizational skills.

- Experience with social media advertising (a plus).

- Understanding of search engine optimization (SEO) principles (a plus).