Business Analyst - Beverages Industry (5-15 yrs)

Job Purpose : The Business Analyst will play a critical role in driving data-driven decisions to shape the business strategy for the beverages segment. This role requires a blend of analytical expertise, industry insights, and strategic thinking to support growth, improve operational efficiency, and strengthen market positioning.

Key Responsibilities:

1. Data Analysis and Insights:

- Gather, analyze, and interpret complex data sets from internal and external sources to identify trends, patterns, and actionable insights.

- Conduct market research and competitive analysis to benchmark the company's performance in the beverage industry.

- Collaborate with cross-functional teams to define key performance indicators (KPIs) and track business performance.

2. Strategic Business Planning:

- Develop data-driven strategies to optimize product performance, pricing, distribution, and marketing within the beverages sector.

- Provide recommendations for new market opportunities and product innovations based on industry and consumer data.

- Assist in long-term planning by creating business forecasts and scenario analyses.

3. Stakeholder Collaboration:

- Work closely with the leadership team to align strategic initiatives with business objectives.

- Communicate findings and strategies through clear, impactful presentations and reports.

- Serve as a liaison between the data analytics team, marketing, sales, and operations.

4. Process Improvement:

- Identify bottlenecks and inefficiencies in current business processes and recommend data-backed solutions.

- Support the implementation of advanced analytics tools and methodologies to enhance decision-making processes.

5. Risk Management and Problem Solving:

- Anticipate potential business challenges by analyzing historical and predictive data.

- Provide insights to mitigate risks and capitalize on emerging opportunities.

Qualifications and Experience:

- Bachelor's degree in business administration, Economics, Data Science, or a related field (master's preferred).

- 5+ years of proven experience as a Business Analyst, preferably in the beverages or FMCG industry.

- Strong knowledge of data visualization and analysis tools (e.g., Power BI, Tableau, SQL, Python).

- Familiarity with the beverage industry's supply chain, production, marketing, and consumer trends.

Key Skills:

- Exceptional analytical and problem-solving skills.

- Strong communication and interpersonal abilities for stakeholder management.

- Proficiency in developing business strategies using data and market insights.

- Ability to manage multiple projects and deliver results under tight deadlines.

- Deep understanding of market research and forecasting techniques.