Marketing Manager

>Job Title : Marketing Manager
Location : Pune
Experience : 5-7 years
Employment Type : Full time, On-site

Key Responsibilities

1. Social Media Marketing

o Develop and execute social media strategies to enhance brand visibility across platforms.

o Plan and manage paid campaigns on LinkedIn and Instagram to maximise ROI.

o Monitor social media analytics and adapt strategies for better performance.

2. Search Engine Optimization(SEO)

o Perform keyword research to optimize website content and increase organic traffic.

o Implement on-page and off-page SEO strategies.

o Track website rankings and improve SEO performance metrics.

3. Website Management

o Oversee website updates, content publishing, and overall user experience.

o Ensure website is SEO-friendly and performs well across devices.

4. Content Management

o Create, curate, and manage high-quality content tailored for diverse platforms and audiences.

o Collaborate with teams to maintain a consistent brand voice and tone.

5. Creative Support Graphic Design

o Design and edit graphics using tools like Canva and Photoshop.

o Develop creative visuals for campaigns, presentations, and other marketing collateral.

6. Paid Advertising Campaigns

o Plan, execute, and monitor paid ad campaigns on Google Ads, LinkedIn, and Instagram.

o Optimise campaigns to meet predefined KPIs and deliver measurable results.

7. Presentation Creation

o Develop compelling presentation content and designs for internal and external stakeholders.

o Ensure presentations align with brand guidelines and are visually impactful.

8. International Market Experience

o Plan and execute marketing campaigns tailored to global audiences.

o Leverage knowledge of international market dynamics to enhance brand position.

9. Email Marketing Campaigns

o Research prospective clients and build targeted email lists for campaigns.

o Create engaging email marketing campaigns to build associations and nurture leads.

o Support the sales team by preparing tailored email campaigns and presentations for SMEs.

10. Gaming Events Representation

o Attend gaming events and represent the company to strengthen industry presence.

o Prepare and maintain a comprehensive gaming event calendar.

o Follow relevant event pages to stay updated on industry trends and opportunities.

Key Skills and Requirements

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  Strong understanding of social media trends, SEO, and analytics tools.
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  Experience with paid advertising platforms, including Google Ads and LinkedIn Ads.
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  Excellent content creation and presentation skills.
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  Proven experience managing brands in international markets.
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  Analytical mind set to evaluate campaign performance and implement data-driven improvements.
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  Hands-on with tools like Canva, Photoshop, and basic graphic editing software.

What We Offer:

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  Competitive salary and benefits package.
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  Opportunities for career growth and advancement.
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  A creative and collaborative work environment.
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  The chance to work on exciting and innovative projects in the gaming industry.

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