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Growth Manager
The Minimalist
posted 3+ weeks ago
Job Role Insights
Fixed timing
Key skills for the job
Job Description
Role:
As Manager Omni-channel Growth, you will drive omni-channel strategy for both online & offline business (Such as Nykaa, Apollo, Shoppers Stop, LuLu etc). You will also support of ensuring seamless omni-channel integration across digital and physical touch points, delivering the same brand promise and experience to customers in align with related stakeholders (RTL, WHS, IT and Brand teams)
Strategic Responsibility:
Strategic Responsibility:
- To achieve the volume and value objectives of the assigned channel within budget, time, and policy parameters through efficient control of the network under charge.
- Responsible for key account management (activation, POs, Supplies, & account wise target achievement).
- Support for designing and development of specific technical capabilities in omni-channels and their integration with existing GTM capabilities to reach new consumers and achieve seamless consumersexperience
- Develop specific marketing strategies and ensure the optimal utilization of marketing resources & budget. Perform pre-campaign analysis and planning, campaign management, testing, post-campaign strategy and recommendations for future and continuous optimization.
- Plan, track, and report Omni-channel Key Performance indicators (KPI s): NS, # of orders, Conversion, UPT, AOV, % channel contribution, cost allocation, member base etc.
- Analyze, monitor and develop strategies to enhance distribution reach through RTM and ensure effective new product introductions through effective RTM
- Ensuring commercial hygiene compliance, forecast accuracy
- Coaching and developing the sales team to improve competencies and effectiveness in the areas of Customer Management/ Meeting Effectiveness and Field Implementation.
- Support the growth of the Omni channel consumer base aligned with sales / brand strategy and loyalty programs.
- Evaluate external data from competitors, industry-respected L2 analysis reports, and related publications/content to determine trends and consumer behavior.
- Closely partner with all related teams (DTC, Analytics, Finance) teams to establish right data, metrics and dashboard views to track performance of omni channel mode
- Contribute to establish a fact-based culture in the organization by defining data-driven decision processes.
- Develop and present daily, weekly and monthly business ad-hoc reports/presentations required to give visibility to key stake holders taking or influencing business decisions on the digital channel.
Financial Responsibilities
- Ensuring a plan in place to control outlet expenses (damages, trade schemes, promotional expenses, visibility expenses) monthly for audit purposes.
- Cross checking/ settling distributor and outlet claims (within stipulated time frame)
- Coordinating between key accounts and distributors for all open issues related to financials.
- Efficiency tracking of all the investments and promotions in all the outlets.
- Ensure the right discount at both online and offline channels.
Requirements- Your ability to manage a team to achieve challenging targets and standards.
- You possess keen creative & analytical skills, with the ability to turn complex, disparate datasets into insights that drive strategies and solutions.
- You are completely fluent in direct response metrics.
- You have excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues.
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Employment Type: Full Time, Permanent
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What people at The Minimalist are saying
What The Minimalist employees are saying about work life
based on 28 employees
Strict timing
Monday to Friday
No travel
Day Shift
The Minimalist Benefits
Work From Home 
Health Insurance 
Free Transport 
Free Food 
Education Assistance 
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