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Content Head
Mekvahan
posted 18d ago
Job Description
Job Summary:
The Content Head will lead the content strategy, creation, and distribution across multiple platforms and channels, ensuring alignment with the brand's vision, goals, and audience needs. This role requires a strategic thinker with strong leadership and communication skills to manage a team of content creators, editors, designers, and other stakeholders, while delivering high-quality content that drives engagement, conversions, and brand recognition.
Key Responsibilities: - Content Strategy Development:
- Develop and execute a comprehensive content strategy that aligns with the brands objectives, target audience, and market trends.
- Analyze content performance and audience engagement to continuously refine content plans and strategies.
- Team Leadership and Management:
- Lead, mentor, and manage a team of content creators, writers, editors, designers, and other creatives.
- Set clear goals, expectations, and KPIs for the content team and provide regular feedback and performance reviews.
- Foster a collaborative and creative environment to inspire innovation in content creation.
- Content Creation and Optimization:
- Oversee the creation of content across various formats including blogs, social media, whitepapers, case studies, video scripts, product descriptions, and more.
- Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for SEO and engagement.
- Leverage data-driven insights to optimize content for both organic reach and paid campaigns.
- Cross-Functional Collaboration:
- Work closely with marketing, product, and sales teams to ensure that content supports broader company goals, campaigns, and product launches.
- Collaborate with external agencies, freelancers, and influencers to expand content reach and quality.
- Editorial Oversight:
- Ensure high editorial standards for all content produced, including grammar, style, and accuracy.
- Approve final drafts and publications across channels, ensuring alignment with brand guidelines.
- Content Performance & Analytics:
- Track and analyze content performance metrics (e.g., traffic, engagement, conversion rates) and adjust strategies accordingly.
- Report on content effectiveness and present insights to senior management and stakeholders.
- Content Governance & Compliance:
- Establish guidelines for content creation and approval processes, ensuring compliance with legal and ethical standards.
- Maintain consistency across all content outputs, ensuring brand messaging and voice are upheld.
- Experience:
- Minimum of [X] years of experience in content creation, marketing, or editorial roles, with at least [X] years in a leadership or managerial capacity.
- Proven experience in developing and executing content strategies across digital platforms.
- Leadership & Team Management:
- Strong leadership skills with the ability to inspire, manage, and mentor a diverse content team.
- Excellent communication and interpersonal skills, capable of collaborating with internal and external stakeholders.
- Content Expertise:
- Deep understanding of content marketing, SEO, social media strategies, and digital publishing.
- Proficient in content management systems (CMS), analytics tools (e.g., Google Analytics), and project management software.
- Creative & Analytical Mindset:
- Strong creative abilities paired with a data-driven approach to content strategy and decision-making.
- Ability to balance creativity with practicality, ensuring content is both innovative and aligned with business goals.
- Education:
- A degree in Marketing, Communications, Journalism, or a related field is preferred.
- Additional Skills:
- Knowledge of SEO and content optimization best practices.
- Experience with video, audio, and multimedia content creation is a plus.
- Familiarity with AI tools for content generation and performance analysis is a bonus.
Employment Type: Full Time, Permanent
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Flexible timing
Monday to Saturday
No travel
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