Meesho - Assistant Manager - Media (2-4 yrs)

About the team:

- If you are excited about driving 10X growth for India's only true (and profitable) e-commerce platform, then this might be the role for you.As part of the Meesho growth team, we drive end-to-end structured growth for Meesho: from improving top of mind awareness to acquisition and activation of new users, all the way to engaging and retaining them, even resurrecting churned users.

- Beyond increasing the total active user base at Meesho, we are also the custodians of channelizing user intent in the most optimal way (managing homepage, leveraging deal constructs etc.), and increasing repeat preference for Meesho, through sale events and loyalty programs.

- What sets us apart from many other organizations is that we are a fully autonomous Growth engine, with our own dedicated Product, Design, Engineering, Analytics and Creative teams - a fantastic and diverse bunch of generalists and specialists, all united by a passion for growth.We also have a good time outside work, but it's best if you experience it first-hand :)

About the role:

- As AM - Media, you will be responsible for finding the right media distribution channels for specific cohorts, conduct media consumption habits research from user visits and secondar datapoints, and bring them together in media planning.

- You will also partner closely with our partners agencies and lead execution nuances with them.

- This role will also be accountable for media measurement and revenue incrementality driven at the right costs.We are seeking a highly motivated and experienced Assistant Manager to join our Media Planning team.

- The ideal candidate will possess expertise in TV and offline media planning, along with a strong understanding of BTL (Below The Line) activations, specifically within the Indian market. Experience working with Tier 1 agencies or FMCG (Fast-Moving Consumer Goods) clients is highly desirable.

What you will do?

- Assist in the development and execution of comprehensive media plans across TV, print, out-of-home, and other offline channels

- Plan and execute BTL marketing strategies to achieve business objectives and enhance brand visibility through targeted campaigns

- Manage the end-to-end execution of BTL media campaigns, ensuring adherence to timelines and quality standards

- Negotiate with media owners to secure the best rates and placementsMonitor and analyze campaign performance, utilizing data insights to measure effectiveness and refine strategies

- Collaborate with cross-functional teams, including sales, creative, and digital marketing, to ensure alignment and successful execution of media plan.Network alliances & partnerships: Build & nurture partnership with the ecosystem players (Star, Zee, Sony. Viacom 18 , Times, DB , DJ etc) & other publishers , agencies, content creators, , etc, to further drive and build Meeshos offline marketing efficiency and effectiveness and ensure that we are there when and where it matters the most to our consumers on offline media.

What you'll need?

- Excellent analytical and problem-solving abilities

- User First Orientation

- Bachelor's degree in Marketing, Communications, or a related field.

- 2-4 years of experience in media planning and buying, with a focus on TV and offline channels

- Proven experience in BTL, Print activations within the Indian market. This is a must

- Experience working with Tier 1 agencies or FMCG clients is highly preferred.

- Strong negotiation and communication skills

- Proficiency in media planning tools and analytics platforms.

Note: For your candidature to be considered on this job, you need to apply necessarily on the redirected career page of the company as well.