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Growth Paid Media Specialist
Measure Marketing Results Inc.
posted 4mon ago
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Job Description
- PPC Campaign Management : Plan, execute, and optimize paid media campaigns across various channels, focusing on B2B lead generation.
- Demand Generation : Develop strategies to generate and nurture leads, guiding them through the sales funnel.
- Analytics & Reporting : Use tools like Google Analytics, CallRail, and other reporting platforms to monitor campaign performance, analyze trends, and provide actionable insights.
- A/B Testing : Conduct regular A/B tests to improve ad copy, landing pages, and overall campaign performance.
- Pipeline Growth : Work closely with the sales and marketing teams to align campaigns with overall business goals and ensure they contribute effectively to pipeline growth.
- Budget Management : Manage and allocate budgets across campaigns to maximize performance and meet KPIs.
- Collaboration : Collaborate with the content and design teams to create compelling ad creatives and landing pages.
- 5+ years of experience in managing PPC campaigns with a focus on B2B.
- Strong analytical skills with proficiency in Google Analytics, CallRail, and other relevant tools.
- Experience in demand generation and pipeline management.
- Proven track record of optimizing campaigns for lead generation and conversion.
- Ability to work independently and manage multiple projects simultaneously.
- Excellent communication and collaboration skills.
Employment Type: Full Time, Permanent
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based on 2 employees
Monday to Friday
No travel
Day Shift
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