Marketing Specialist For US Based Company (US Shifts)

Headquartered in Maryland, United States, Serigor Inc. is a customer-centric transformational global IT solutions and services partner. We have a proven track record in delivering battle-tested consulting, technology, and outsourcing services to address our clients evolving and complex digital transformation challenges. We harness business-centric, innovative frameworks and solutions to help clients achieve unprecedented performance levels and revenue growth at optimized costs.

Role: Marketing Specialist
Location: Gurugram
Job Type: Full-time
Shift time: Open to work in US shift (7PM to 4AM IST)

Must be willing to work in US Shifts ( EST)

Local to Delhi / NCR highly preferred

Work is primary Onsite from Gurgaon office

Experience Level: 2-5 yrs of experience

The Marketing Specialist will be responsible for developing and executing comprehensive marketing strategies to enhance our brand presence and drive lead generation in the data management and analytics domain. This role requires expertise in email marketing, content marketing, and social media marketing. The ideal candidate will have a strong academic background and proven experience in the IT services sector.

Key Responsibilities:
Email Marketing:
•  Develop and execute email marketing campaigns to nurture leads and engage existing customers.
•  Create compelling email content, including newsletters, promotional emails, and drip campaigns.
•  Analyse email campaign performance metrics and optimize campaigns for better results.

Content Marketing:
•  Develop and implement a content marketing strategy aligned with our business goals.
•  Create high-quality content such as blog posts, whitepapers, case studies, infographics, and videos.
•  Collaborate with subject matter experts to produce informative and engaging content.
•  Optimize content for SEO to improve organic search visibility.

Social Media Marketing:
•  Develop and execute social media strategies to increase brand awareness and engagement.
•  Manage and grow our social media presence across platforms such as LinkedIn, Twitter, Facebook, and Instagram.
•  Create and schedule engaging social media posts, monitor social media channels, and respond to audience interactions.
•  Analyze social media metrics and adjust strategies to improve performance.

Campaign Management:
•  Plan, execute, and manage multi-channel marketing campaigns.
•  Monitor and report on campaign performance, providing insights and recommendations for improvement.
•  Coordinate with internal teams and external vendors to ensure campaign success.

Market Research and Analysis:
•  Conduct market research to identify trends, customer needs, and competitive landscape.
•  Analyse data to inform marketing strategies and decision-making.
•  Provide regular reports on marketing activities and results to stakeholders.

Qualifications:
i.  Bachelors degree in Marketing, Communications, Business, or a related field. A masters degree is a plus.
ii.  Minimum of 2-5 years of experience in marketing, specifically in email marketing, content marketing, and social media marketing within the IT services industry.
iii.  Proficiency in marketing automation tools (e.g., HubSpot, Marketo), email marketing platforms (e.g., Mailchimp), content management systems (e.g., WordPress), and social media management tools (e.g., Hootsuite, Buffer).
iv.  Strong analytical skills with experience in Google Analytics, SEO tools (e.g., SEMrush, Ahrefs), and social media analytics.
v.  Excellent written and verbal communication skills with a keen eye for detail.
vi.  Ability to create engaging and compelling content tailored to different audiences.
vii.  Understanding of data management and data analytics concepts and how they apply to business solutions is a huge plus but not mandatory.