We are seeking a dynamic and experienced Social Media Executive to join our team at MaRS BIM Solutions. As a leading BIM Services provider, we are dedicated to transforming the construction industry through innovative Building Information Modeling solutions. In this role, you will play a crucial part in enhancing our online presence and driving engagement across various social media platforms, including LinkedIn, Facebook, Instagram, and Twitter.
Key Responsibilities
Develop and execute comprehensive social media strategies across LinkedIn, Facebook, Instagram, and Twitter.
Tailor content and campaigns to each platform s audience and requirements.
Craft compelling text for posts across all platforms, maintaining consistency with brand messaging.
Generate visually appealing assets, including images, videos, and documents (PPT/PDF), to effectively showcase our BIM expertise.
Respond to comments, messages, and interactions, fostering positive relationships with our audience.
Monitor and analyze key performance metrics for all social media channels.
Provide regular reports on campaign performance, offering insights and recommendations for optimization.
Ensure a cohesive and synchronized approach to social media campaigns across all platforms.
Requirements
Bachelor s degree in Marketing, Communications, or a related field.
Proven experience as a Social Media Executive, with expertise in LinkedIn, Facebook, Instagram, and Twitter marketing.
Ability to work independently and collaboratively in a fast-paced environment.
Creative mindset with the ability to think strategically and execute tactically.
Familiarity with social media analytics tools.
Excellent written and verbal communication skills.
Proficient in graphic design tools and video editing software.